By investigating the world of luxury and those who sell it we were able to advise Harrods in one sentence: Re-establish an icon, from the ground up. 

With such an empire there is a long road ahead, but the most logical start point is the beginning. We gave the Harrods logo a new cut for the digital age, our colour palette now includes only our strongest players and our reduced the existing library of typefaces to only the essentials.